BMW 2018 Brazilian Motor Show
BMW asked the Ogilvy Brazil Content Studio to create instant live content for its stage at the 2018 Motor Show. We created the Fast and Furious team and went into battle.
The outcome? Massive engagement on Instagram and Facebook.
Value moments shared on BMW channels...
We've made interviews, lives, timelapses and many other kind of digital content to entertain and mantain the public informed during the hole event.
It was a complete imersive experience that attracted brandlovers and many new subscribers to BMW.
Well done guys, we've made it!
Choose your favourite BMW, thanks for watching.
Credits:
Brand: BMW, MINI
Agency: Ogilvy
Content Direction: Thiago Bancaro
Art Direction: Bruno Parola
Copywriter: Natália Antunes
Production: Hogarth
Brazil 2018